HOME OF HOMME is a contemporary menswear brand creating an eclectic aesthetic for the modernist minded man. Culture fusing, style mixing and the pursuit of freedom define the vision for this newly established brand.

Founder Pete Smith graduated from the Royal College of Art MA menswear course 2007. Before going on to travel around the world perfecting his unique design style working across multiple levels of the fashion industry. It is his Scottish heritage and love of British culture fused with his experience of working in UK independent streetwear, global sportswear and Italian luxury that informs the ever evolving world of HOME OF HOMME.

Presenting for the first time at London Collections Men this is the brands introduction to the world menswear stage. HOME OF HOMME SS17 collection NO/BORDERS sets to establish the creative philosophy of Total Freedom as the overarching concept for the brand. Represented through bold cuts, detailed fabrications and quality workmanship. The highest standards of design through to construction are ensured by all products being created and manufactured in Italy.