CONSISTENCE is a London based contemporary Menswear label, the collections strike a balance between casual and formal with a fusion of poetic elements, blending classic styles with contemporary accents. Minimalistic, modernity and sophistication are the foundation of CONSISTENCE, the brand focuses on the essence of menswear, practical with attention to details, featuring clean lines and crisp tailoring, creating multi-functional and playful garments for modern men. 

The market of the brand would be men aged from twenty-four to thirty-nine, who have an appreciation for minimalist fashion, a desire of high quality products, precision of cutting, impeccable manufacturing and subtle, delicate details. As the designers believe minimalism is built upon perfection, they insist on using half handmade craftsmanship for tailoring pieces to ensure the highest standard of finishing. Every collection CONSISTENCE produces is functional, practical and wearable, yet possesses a design signature which takes utilitarian clothing and adds a fresh and contemporary edge.