Instrmnt
Instrmnt is a design studio based in Glasgow, founded by Pete Sunderland and Ross Baynham. Their focus lies in creating considered, user-led products for everyday use.
They launched in 2014 with Instrmnt 01, a minimalist steel watch that takes inspiration from the industrial design of the mid-20th century. The studio has a keen interest in the functional, utilitarian products and tools produced during that time period: from the simple, readable dials of analog ammeters and voltmeters to the revolutionary minimalism of Dieter Rams.
The layout of Instrmnt 01 – unassembled with tools provided for the customer to build their own watch – has quickly become an iconic part of the brand. Another key principle lies in the use of high quality materials alongside trusted, proven technology. Instrmnt 01 ships with a Swiss Quartz movement, a German made leather strap, and recyclable packaging manufactured in the UK.
Further products have since followed, including a 2-speed city bike built in collaboration with Freddie Grubb and an initial foray into furniture design via the creation of a multi-purpose day bed.
In early 2016, Instrmnt opened their first store in Glasgow’s Trongate area – a thriving district of independent stores, galleries and design practices within the city centre. Alongside the brand’s own goods, the store carries a collection of products from Ajoto, Alice Made This, Campbell Cole, Folk, Edition Scotland, Hancock and Iona Brown. Additionally, a bi-annual selection of magazines curated in alliance with Invisible Bookshop is available. The store is furnished with pieces from Vitsoe, Hay and Folk.
Company Details
www.instrmnt.co.uk
Room 116, South Block, 60 Osborne Street
Contact details
Sales Contact
Pete Sunderland
[email protected]
Tel: +44 (0) 78 5012 7621
Press Contact
Ross Baynham
[email protected]
Tel: +44 (0) 77 8948 7685