Born and raised in Huddersfield Mohsin Ali moved to London in 1995 to start his journey and was unconditionally accepted at the London college of Fashion.

Since graduating in 1999 with a First class honours degree the design talent has carved a career that has seen him design product for a variety of brands across the globe.

Fuelled by his love for streetwear and tailoring MOHSIN mixes both traditional and technical fabrics complementing cut, shape and detail. The approach is simple yet effective, he believes in a clean aesthetic and that appliance should be for a reason, design should be questioned and challenged, only then can you produce and create.

‘TO THE NAKED EYE A PRODUCT CAN BE SIMPLE, ONLY WHEN YOU FEEL AND LOOK CLOSELY DO YOU SEE THE REAL BEAUTY’

The MOHSIN label lives by three main rules FORM, FABRIC, FUNCTION all of which are key to the design process.

As collections progress so does his use of techniques, cut and fabrications.

For a closer look at past collections and a real understanding of the MOHSIN aesthetic visit www.mohsinlondon.com