Born in Ghana and trained in Belgium, the brand is typified by the very personal nature of the design. Each collection reflects the designer’s personal path through life, The goal is to find an equilibrium between the contemporary and the classic. While exploring new ways of cutting old patterns, Alec creates novel silhouettes, letting traditional ways of masculine dressing exist alongside modern men’s styles.

The menswear label Mai-Gidah launched after Alec graduated from the Academy of Fine Arts in Sint-Niklaas, Belgium.

The knowledge and techniques he gained there are complemented by his emotions and the memories he carries with him since his childhood and into his current travels. Alec’s experience as a youngster of being unable to find exactly what he wanted to wear was the impetus for his creative journey. From then on, his collections have reflected his environment and individual inner world. His journey from Accra, Ghana to London via Belgium, allowed his aesthetic to be influenced by European customs and codes in art, fashion and architecture. The differences in culture and the ways people respond to the world outside have introspectively lead him to reflect on his own roots.
As a designer, Alec honours the way garments used to be made. “I don’t want to manufacture mass-produced clothes. I want people to reminisce when they see my work, I want to evoke an emotion.”
The integration of all these elements at the heart of Mai-Gidah: a label dedicated to craftsmanship and experiment with bold cuts, juxtaposed fabrics and refinement through elegant detail.