James Long has fast become one of the most sought after design talents in London. With a huge fan base ranging from Alister Mackie Creative Director at Another Man, Luke Day Fashion Director at GQ Style and Lucas Ossendrijver praising James as his favourite young designer, James has certainly made his mark as a designer to watch. He has now gone on to become a NEWGEN favourite, winning its first ever award as well as glowing reviews from Style.com’s Tim Blanks. Most recently James won the Fashion Forward Award, a British Fashion Council initiative set up to promote emerging design talent and provide funding to talented British designers.

It is his instantly recognisable use of leather, print and denim that is key to the James Long aesthetic. Whilst working closely with stylist Luke Day, James Long has become one of the hottest tickets at LFW.