Rotating transmission is the literal translation of Tourne de Transmission: an analogy for the idea of combining visuals, textures and words with the result of generating a message. In creating statements based on a reaction between word and image and subjecting these to a media-saturated world on what essentially becomes a walking banner, the clothing takes on a new meaning, which corresponds more to the idea of a hard-hitting album or magazine cover than the simple garment it really is.

Founded by Graeme Gaughan, TDT’s unique handwriting has taken further steps into researching the culture clash between east and western clothing and has consequently garnered an international word of mouth following and the attention of some of the fashion industries leading press & opinion formers. The label is now stocked in some the worlds leading fashion concept stores across the world and has also garnered a fan base of A-list actors and music industry stars.