Born in London’s Maida Vale in 1903, Hardy Amies opened the doors of his Savile Row headquarters in 1945 and soon became a pioneer of British tailoring.

The ABC of Men’s Fashion by Hardy Amies was first published in 1964. A directory of his expert advice and witty opinion, the ABC was a guide to style and dressing for the modern man.

Today, the Hardy spirit lives on in menswear designed under the stewardship of Creative Director, Mehmet Ali.