Designer Showrooms Application & Criteria

DESIGNER SHOWROOMS – APPLICATION CRITERIA

  • The applicant’s collection should consist of men’s ready-to-wear or accessories
  • Applicants should have been in business for at least three years and have a minimum of four stockists – one of which must be a UK retailer
  • Applicants may be asked to submit additional supporting information, which will be considered alongside the application to reach a final decision

We also have limited space in the Designer Showrooms available for emerging designers who have been in business for less than three years. The criteria to show as an emerging designer can be found below. Applicants should also look at applying for NEWGEN MEN support. Information on NEWGEN MEN can be found at www.britishfashioncouncil.com/newgenmen 

Emerging (Under Three years in Business):

  • The applicant’s collection should consist of men’s ready-to-wear or accessories
  • Applicants should have at least one stockist
  • Applicants may be asked to submit additional supporting information, which will be considered alongside the application to reach a final decision
Please note that by meeting the criteria above it does not guarantee a space within the showrooms. The Designer Showrooms showcase a curated selection of designers and space is limited but all those that meet the criteria will be considered.  

The British Fashion Council reserves the right to review, and waive the eligibility criteria, for designer’s applications in exceptional circumstances.


PHASE ONE – APPLICATION PROCESS


  • Applicants will need to fill out the online application form. Applications for June 2016 are now closed.
  • Applicants will need to send a lookbook (digital or hard copy) to Jessica Bazire ([email protected]) or postal address below:

    Jessica Bazire
    British Fashion Council 
    Somerset House
    West Service Yard
    London WC2R 1LA

PHASE TWO – REVIEW


  • Once an applicant has completed the online form, it will be reviewed and the candidate will be notified by email whether the application has been accepted
  • Applicants may be asked to submit additional supporting information, which will be considered alongside the application to reach a final decision

ADDITIONAL INFORMATION


  • The minimum size for an accessories stand is 4sqm and a ready-to-wear stand is 6sqm
  • The stand will be built for the successful applicant and a furniture package will be allocated dependent on size of stand

For further information please contact:
Jessica Bazire
Tel: +44 (0) 20 7759 1965
[email protected]