Craig Green

DESIGNER NAME: Craig Green

BACKGROUND: Craig completed both his BA and MA at Central Saint Martins. He worked with Walter van Beirendonck and  Henrik Vibskov before starting his own label.

SIGNATURES: “Masculinity. I strongly believe in D.I.Y; I love using structure, finishing and materials in new ways. I’m always drawn to utilitarian feeling materials and how they can be used within my work.”

IDEAL CLIENT: “I don't like to second guess who my customer would be, I think it’s out of my hands at this point and exciting to find out who it might be. Someone who isn’t scared.”

THE COLLECTION: “My SS14 collection is based around ideas of chaos, control and illusion.”

IMPACT OF LONDON COLLECTIONS: MEN: “Being part of London Collections: Men has been a fantastic platform for me to be able to showcase my brand and build my business. Apart from vital sales and press growth, I have also been able to start to build an international profile thanks to my involvement in the event.”

FIRST PIECE OF MENSWEAR DESIGNED: “My Central Saint Martins BA Collection.”

Portrait image: Lucy Carr-Ellison