Christopher Shannon

DESIGNER NAME: Christopher Shannon

ORIGIN: Liverpool

DESIGN BACKGROUND: Christopher is a graduate of MA Menswear at Central Saint Martins. He first received NEWGEN MEN sponsorship in autumn/winter 2010.

DESIGN SIGNATURES: “They seem to evolve all the time. My collections feature performance fabrics, clean silhouettes and just the right amount of drama.”

IDEAL CLIENT: “I’m never quite sure, I don’t like to second-guess our customer, I think it is more important to keep the work interesting. Also, I think we have different men - some who like the mainline while others who will go for the jersey or collaborative pieces. I prefer not to know.”

TRADEMARK PIECE: “Hard to say. I suppose the sweatshirts and sweaters are always present in different forms. I love going back and working into ideas.”