Dr. Martens

DESIGNER NAME: Dr. Martens

BACKGROUND: Dr. Martens is based in Wollaston, Northamptonshire. Before the Griggs and The Martens families united in the late 1950s, the Griggs family had been making boots and shoes since 1901 in Northamptonshire – the heartland of British shoe manufacture.

IDEAL CLIENT: “Dr. Martens appeals to people who want to challenge the rules and stand out from the crowd whilst being authentic characters who stand for something in their own right.  As a British brand, Dr. Martens appeal to those that have a strong belief in creativity, innovation and irreverence, and most importantly, nonconformity.”

TRADEMARK PIECE: “The trademark piece is the 8-eye boot – called the 1460 – named after its inception date on the 1st April 1960.  Made today the same way as over 50 years ago - the techniques used to produce the brands boots and shoes have largely remained unchanged – the style was born out of an honest practice of pure innovation.  Using this boot, Dr. Martens does not try to reinvent itself, but instead has the confidence to know its strengths and stick to what it believes in.  We remain unashamedly focused on the business of making high-quality boots and shoes.”