Joseph Turvey

DESIGNER NAME: Joseph Turvey

BACKGROUND: Shropshire, London College of Fashion.

SIGNATURES: “Hand drawn printed illustrations, Knitwear”

TRADEMARK PIECE: “Hand drawn portrait of men’s faces.”

IDEAL CLIENT: “FUN.”

ON BRITISH MENSWEAR: “I think there is a new breed of Menswear designers who are trying to change the traditional connotations that British Menswear holds. The contrast between traditional and non-traditional is unique to London.”

THE COLLECTION: “This season we are looking at a fictional character, who is the basis of my design methodology. She has formed the ideas behind this season’s prints and fabrics. You’ll have to wait for the presentation to find out who.”

TIPS FOR THE MAN-ABOUT-TOWN: “The zoo!”

CULTURAL INFLUENCES: “I am usually influenced by different iconic figures such as David Attenborough, Margaret Rutherford and Patty Jacques. I'm a bit nosey so I like to look into their lives and translate that into my designs.”

PLANS FOR 2013: “I have some collaborations coming up with some well established brands. Moving forward with the brand and hopefully gaining more stockists.”