Hentsch Man was launched in 2008 by childhood friends, Alexia Hentsch and Max von Hurter, with the sole mission of creating the perfect white shirt. The brand has come a long way since then, now presenting seasonal collections of a diverse range of wardrobe essentials and casually tailored garments. But despite this growth, the original values of simplicity, good tailoring, good quality and good pricing remain the core pillars of the brand.
Over the seasons, Hentsch Man has developed the use of print and graphics as a central feature to the collections, pushing the brand in a more quirky and tongue-in-cheek direction.
Hentsch Man garments and accessories are produced mostly in Europe. All fabrics and raw materials come from Italy, Portugal, Spain and Scotland.
Alexia was born in São Paulo, Brazil, and grew up in Geneva, Switzerland. It is this fusion of cultures that inspires and provides the overriding aesthetic to the Hentsch Man DNA. Following her graduation in 2003 from the Rhode Island School of Design (RISD) in the USA, Alexia then moved to London to work with Tyler Brûlé at Wallpaper* Magazine and Winkreative branding agency. A three-year stint ensued working across all creative branding, design, interiors styling for the group. Progression into set design and events for numerous brands provided the additional acumen needed to eventually start her true love; Hentsch Man.