Reimagining the ethos of Savile Row for a contemporary man, Gieves & Hawkes dresses individuals who are interested in the rules and references of tradition but who desire to present these in an elegant, contemporary fashion. Confident in what they wear, they appreciate luxury and above all desire style. They have a sense of occasion and dress accordingly. Gieves & Hawkes presents these men with a wardrobe of luxurious modern classics from formal and evening wear to suiting and weekend wear. Jason Basmajian, former Artistic Director of Brioni, joined Gieves and Hawkes as Creative Director in 2013. Whilst at Brioni he spearheaded the company’s modernisation and consolidation as one of the world’s leading luxury brands.